European Buyers Turn Away from Tesla

(Brussels) – Tesla’s sales in Europe have dropped significantly for the second month in a row, despite an overall increase in electric vehicle demand across the region.

The American electric vehicle manufacturer sold 16,888 cars in February 2025, marking a 40 percent decline from the 28,182 units sold in the same month last year, according to the European Automobile Manufacturers Association (EAMA). The decline comes as the broader European battery electric vehicle market recorded a 26 percent increase in sales during the same period.

Tesla’s share of the European market dropped from 2.8 percent in February 2024 to just 1.8 percent in February 2025. The company faced particularly sharp declines in key markets, with sales plummeting by 76 percent in Germany, 48 percent in Norway, and 26 percent in France.

Tesla’s Sales Performance in Europe

Industry experts suggest multiple factors are contributing to Tesla’s weak performance. The company’s model lineup is aging, with many consumers waiting for the updated Model Y expected later this year. Additionally, Tesla CEO Elon Musk’s involvement in European politics may have played a role in declining sales. Musk publicly expressed support for the far-right Alternative for Germany (AfD) party ahead of the country’s elections in February, a move that has drawn widespread criticism.

Despite Tesla’s struggles, overall car registrations in Europe have slightly declined by 3 percent since the beginning of 2025, with the steepest drops occurring in Germany, France, and Italy.